COMPANY LEADERSHIP

Todd Albro

Co-founder & CEO

Deep food and grocery industry experience gained at Kraft (managed key accounts: Supervalu, Safeway, and Albertsons) and as an entrepreneur (owned and operated specialty coffee business). Honed sales and finance skills at Merrill Lynch.

Scott Murdoch, PhD, RD

Co-founder & CNO

Chief Nutrition Officer who is an expert in nutrition and human performance and principal designer of the NutriStyle software platform. Professor of nutrition science at Cornell, Bastyr, and SF Austin, Research Associate at Cornell Department of Human Nutrition, Post-Doctoral Fellowship and past Chair of the American Council on Exercise (ACE). Ironman competitor.

Steven Safran

CRO

Accomplished marketing and new business development leader with 25+ years of quantifiable success developing/implementing marketing and sales plans with Fortune 500 national flagship brands, leading healthcare and media companies, and startups, including Johnson & Johnson, Conde Nast Publications, and American Diabetes Association.

Mark Lenss

CMO

Marketing, branding and advertising veteran with 30+ years in the agency business working in a wide range of categories and brands. Strong leadership skills honed through years of managing and growing multiple agencies. Deep experience in consumer packaged goods, healthcare, OTC and the fitness industries.

G. Gary Deverman, CFRE

Vice President, Nonprofit Outreach and Development

Gary’s entire career has been dedicated to children and family health. He has raised a total of $2 billion to date with different organizations in support of those efforts.
Gary Co-Founded Building Healthier America, a 501c3 nonprofit organization dedicated to fighting American’s obesity epidemic.

Gary’s career includes leadership positions with organizations including, National 4-H Council and Children’s National Medical Center; Arnold Palmer Hospital for Children & Women; Points of Light Foundation and American Diabetes Association.

Steve Silva

VP Business Development

Former senior marketing role at Healthnotes, offering personalized, wellness-driven shopper marketing programs to drive grocer purchases and in technology, health, and apparel/fashion. Expertise includes enterprise software, managing strategic accounts, and business development and sales.

Megan McGrath

Project Manager

Megan brings years of experience as a Project Manager with leading innovative technology companies such as Microsoft and Science Applications International Corporation (SAIC). With her background in UX Design and global business operations, she has developed and launched cutting-edge products (from ideation to launch) for both government and commercial customers. Megan provides creative solutions to improve processes, increase productivity, and keep projects and programs running smoothly. 



Ralph Pascualy, MD

Healthcare Advisor

Experienced healthcare leader, including CEO of Swedish Medical Group, managing more than 1,300 providers covering nearly all medical specialties, and senior roles in population health services and software, healthcare M&A, and technology development.

Toree Malasanos, MD

Healthcare Advisor

Pediatric endocrinologist and telemedicine pioneer. Founded childhood health behavior change software company and built a sustainable telehealth practice for diabetic children in rural communities. Active in multiple groups focused on pediatric health.

Robert Goodwin

Leadership Advisor

Visionary leader and globally recognized non-profit executive. After senior management stints at The Oklahoma Eagle and Texas A&M University, turned his talents to public affairs and philanthropy at the Points of Light Foundation, where he served as President & CEO.

Lisa Sacia, MBA

Marketing Advisor

Extensive marketing experience focused on customer engagement and retention through direct marketing and loyalty and rewards programs. Also works with non-profit organizations, focusing on outreach and development.

Matt Pierre

CPG Advisor

Recognized as an online grocery industry leader, Matt’s leverages his broad 28 years of General Mills experience leading eCommerce, shopper marketing, and brand management on some of the industry’s most iconic brands.

Brian Baldridge

Technology Advisor

13 year Microsoft technology executive, focusing currently on leading Xbox Community Support and Engagement and Xbox Customer Feedback. Deep knowledge of modern gamification and behavior modification technologies and strategies.