The NutriStyle software platform was developed by healthcare and fitness professionals, registered dietitians, and university professors with Ph.Ds in nutrition and human performance in consultation with grocery and food products marketing experts. The company is led by an outstanding team of individuals with deep experience in technology, sales and marketing, fast growth company management, and healthcare.
Co-founder & CEO
Deep food and grocery industry experience gained at Kraft (managed key accounts: Supervalu, Safeway, Albertsons, and the US military) and as an entrepreneur (owned and operated specialty coffee business). Honed sales and finance skills at Merrill Lynch. Wienermobile driver.
Rick Farnsworth, MBA
Broad experience in corporate finance, treasury management, corporate banking, and private equity finance, emphasizing middle market companies. Expert financial analyst and project manager with demonstrated creativity in working capital loan structuring and devising treasury management solutions.
Scott Murdoch, PhD, RD
Co-Founder & CNO
Chief Nutrition Officer who is an expert in nutrition and human performance and principal designer of the NutriStyle software platform. Professor of nutrition science at Cornell, Bastyr, and SF Austin and past Chair of the American Council on Exercise (ACE). Ironman competitor.
VP Business Development
Former senior marketing role at Healthnotes, offering personalized, wellness-driven shopper marketing programs to drive grocer purchases and in technology, health, and apparel/fashion. Expertise includes enterprise software, managing strategic accounts, and business development and sales.
Lee Brillhart, JD
Experienced tech executive and fast growth company counsel focusing on business and product development, IP strategy, finance, and growth planning. Former Legal Fellow, US Senate and Senior Legal Counsel and Communications Director to US Senator. Ten issued patents and six patents pending.
Steven Safran, MBA
Senior VP Sales/Marketing
Accomplished marketing and new business development leader with 25+ years of quantifiable success developing/implementing marketing and sales plans with Fortune 500 national flagship brands, leading healthcare and media companies, and startups, including Johnson & Johnson, Conde Nast Publications, and American Diabetes Association..
Ralph Pascualy, MD
Experienced healthcare leader, including CEO of Swedish Medical Group, managing more than 1,300 providers covering nearly all medical specialties, and senior roles in population health services and software, healthcare M&A, and technology development.
13 year Microsoft technology executive, focusing currently on leading Xbox Community Support and Engagement and Xbox Customer Feedback. Deep knowledge of modern gamification and behavior modification technologies and strategies.
Toree Malasanos, MD
Pediatric endocrinologist and telemedicine pioneer. Founded childhood health behavior change software company and built a sustainable telehealth practice for diabetic children in rural communities. Active in multiple groups focused on pediatric health.
Marketing, branding, and advertising veteran with 25+ years of leading and growing agencies. Experience includes management of large and small agencies in a wide range of categories and brands — consumer packaged goods, healthcare, OTC, and fitness products.
Visionary leader and globally recognized non-profit executive. After senior management stints at The Oklahoma Eagle and Texas A&M University, turned his talents to public affairs and philanthropy at the Points of Light Foundation, where he served as President & CEO.
Kayla Carruth, PhD, RD
Kayla has worked in the field of nutrition for more than 25 years in clinical, business, and non-profit settings.
Lisa Sacia, MBA
Extensive marketing experience focused on customer engagement and retention through direct marketing and loyalty and rewards programs. Also works with non-profit organizations, focusing on outreach and development.
Shannon Madsen, MBA
Extensive experience as a healthcare and financial technology solutions consultant, focusing on medical informatics, sales and marketing IT, risk adjustment, treasury, and financial planning and analysis.