COMPANY LEADERSHIP

The NutriStyle software platform was developed by healthcare and fitness professionals, registered dietitians, and university professors with Ph.Ds in nutrition and human performance in consultation with grocery and food products marketing experts. The company is led by an outstanding team of individuals with deep experience in technology, sales and marketing, fast growth company management, and healthcare.

Todd Albro

Co-founder & CEO

Deep food and grocery industry experience gained at Kraft (managed key accounts: Supervalu, Safeway, and Albertsons) and as an entrepreneur (owned and operated specialty coffee business). Honed sales and finance skills at Merrill Lynch.

Scott Murdoch, PhD, RD

Co-founder & CNO

Chief Nutrition Officer who is an expert in nutrition and human performance and principal designer of the NutriStyle software platform. Professor of nutrition science at Cornell, Bastyr, and SF Austin, Research Associate at Cornell Department of Human Nutrition, Post-Doctoral Fellowship and past Chair of the American Council on Exercise (ACE). Ironman competitor.

Lee Brillhart, JD

COO

Experienced tech executive and fast growth company counsel focusing on business and product development, IP strategy, finance, and growth planning. Former Legal Fellow, US Senate and Senior Legal Counsel and Communications Director to US Senator. Ten issued patents and six patents pending.

Steven Safran

CRO

Accomplished marketing and new business development leader with 25+ years of quantifiable success developing/implementing marketing and sales plans with Fortune 500 national flagship brands, leading healthcare and media companies, and startups, including Johnson & Johnson, Conde Nast Publications, and American Diabetes Association.

Mark Lenss

CMO

Marketing, branding and advertising veteran with 30+ years in the agency business working in a wide range of categories and brands. Strong leadership skills honed through years of managing and growing multiple agencies. Deep experience in consumer packaged goods, healthcare, OTC and the fitness industries.

Rick Farnsworth, MBA

CFO

Broad experience in corporate finance, treasury management, corporate banking, and private equity finance, emphasizing middle market companies. Expert financial analyst and project manager with demonstrated creativity in working capital loan structuring and devising treasury management solutions.

G. Gary Deverman, CFRE

Vice President, Nonprofit Outreach and Development

Gary’s entire career has been dedicated to children and family health. He has raised a total of $2 billion to date with different organizations in support of those efforts.
Gary Co-Founded Building Healthier America, a 501c3 nonprofit organization dedicated to fighting American’s obesity epidemic.

Gary’s career includes leadership positions with organizations including, National 4-H Council and Children’s National Medical Center; Arnold Palmer Hospital for Children & Women; Points of Light Foundation and American Diabetes Association.

Steve Silva

VP Business Development

Former senior marketing role at Healthnotes, offering personalized, wellness-driven shopper marketing programs to drive grocer purchases and in technology, health, and apparel/fashion. Expertise includes enterprise software, managing strategic accounts, and business development and sales.

Megan McGrath

Project Manager

Megan brings years of experience as a Project Manager with leading innovative technology companies such as Microsoft and Science Applications International Corporation (SAIC). With her background in UX Design and global business operations, she has developed and launched cutting-edge products (from ideation to launch) for both government and commercial customers. Megan provides creative solutions to improve processes, increase productivity, and keep projects and programs running smoothly. 

Eric Hamborg

Chief Commercial Officer (CCO)

Accomplished, respected and collaborative healthcare executive with 25+ years experience growing, starting, leading, operating and innovating within pharmaceuticals and healthcare services. Helped grow a pharmaceutical company from $17M (revenue) to over $500M, and recently co-founded a healthcare services company driving growth from $0 to over $100M within 5 years.

ADVISORS

Ralph Pascualy, MD

Healthcare Advisor

Experienced healthcare leader, including CEO of Swedish Medical Group, managing more than 1,300 providers covering nearly all medical specialties, and senior roles in population health services and software, healthcare M&A, and technology development.

Toree Malasanos, MD

Healthcare Advisor

Pediatric endocrinologist and telemedicine pioneer. Founded childhood health behavior change software company and built a sustainable telehealth practice for diabetic children in rural communities. Active in multiple groups focused on pediatric health.

Robert Goodwin

Leadership Advisor

Visionary leader and globally recognized non-profit executive. After senior management stints at The Oklahoma Eagle and Texas A&M University, turned his talents to public affairs and philanthropy at the Points of Light Foundation, where he served as President & CEO.

Kayla Carruth, PhD, RD

Nutrition Advisor

Kayla has worked in the field of nutrition for more than 25 years in clinical, business, and non-profit settings.

Lisa Sacia, MBA

Marketing Advisor

Extensive marketing experience focused on customer engagement and retention through direct marketing and loyalty and rewards programs. Also works with non-profit organizations, focusing on outreach and development.

Matt Pierre

CPG Advisor

Recognized as an online grocery industry leader, Matt’s leverages his broad 28 years of General Mills experience leading eCommerce, shopper marketing, and brand management on some of the industry’s most iconic brands.

Brian Baldridge

Technology Advisor

13 year Microsoft technology executive, focusing currently on leading Xbox Community Support and Engagement and Xbox Customer Feedback. Deep knowledge of modern gamification and behavior modification technologies and strategies.

Shannon Madsen, MBA

Technology Advisor

Extensive experience as a healthcare and financial technology solutions consultant, focusing on medical informatics, sales and marketing IT, risk adjustment, treasury, and financial planning and analysis.

We're making history.

Nutrition and health software have always existed in a silo. The key link was missing - where people shop for food.

Never before has a software app connected the dots - until now.
Developed by healthcare and fitness professionals, registered dietitians, and university professors with Ph.Ds in nutrition and human performance in consultation with grocery and food products marketing experts.
Let food be thy medicine.
Let medicine be thy food.
- Hippocrates
© NutriStyle, Inc.